SWer Resources & Support

A source of resources, support, and community for sex workers!

Marketing & Management Tips for Fansly Creators

Fansly Banner

The following are suggestions on how to improve your reach, views, likes, interactions, and sales on Fansly based on my own personal experience and from observation of successful creators I follow.

Do not include nudity in your profile picture or cover photo!

Fansly has the following listed under “Prohibited Uses” in their TOS:

Without our express prior written authorization, you will not: use of graphic nudity in profile avatars and banners.

Since there’s no way to know what Fansly considers “graphic”, it’s best to avoid nudity in general. You can see if they blur any of your media including your profile picture and cover photo by viewing your profile on an incognito browser as a logged out user.

Ensure you have tags selected for your profile!

Click on the โ€œTagsโ€ button to the left of the โ€œProfileโ€ button used to edit your profile to open the pop-up. Select each tag that your page falls under, but only those your page falls under and add your own for each of your specific niche(s). Here is a screenshot of my own:

A screenshot of Trinity Blairโ€™s Profile Tags pop-up. The following tags are selected in blue: Artistic, Bisexual, LGTB+, NSFW, Nude, Tattooed, All Natural, Gamer, Hairy, House Wife, Married, Nerd, Pierced, Polyamorous, Streamer
A screenshot of Trinity Blairโ€™s Profile Tags pop-up. The following tags are selected in blue: Artistic, Bisexual, LGTB+, NSFW, Nude, Tattooed, All Natural, Gamer, Hairy, House Wife, Married, Nerd, Pierced, Polyamorous, Streamer

Bio’s that do not require users to click “read more” have a better chance at being read!

My Bachelor’s in Web Design and Development taught me that the average website viewer is impatient and will not read anything that is more than a few sentences. Hell- even a full 8 sentence paragraph will be left unread by the average viewer.

Back when I had a lengthy bio, I posted a poll asking if they clicked on โ€œread moreโ€- most responded with no. Some even said they didnโ€™t bother to read my bio at all… Instead, I suggest creating a pinned post that includes the lengthy details and key hashtags which will be covered later.

Link your Twitter, Bluesky, Instagram, and TikTok in your profile!

When editing your profile, you can link the above social media accounts by entering your username for each one. Doing so will not only allow those on Fansly to follow you there, but it will tell anyone on that social media platform that your account is legit. Here is my bio that also shows how your linked social media accounts display:

Your 29-year-old all-natural veteran, stoner, gamer, housewife next door! [house with trees emoji] allmylinks.com/trinityblair

Bend, Oregon

Instagram
TikTok
Bluesky

Ensure people can follow you but only those with a card connected to their account!

At the top of Plans/Promos in your Creator Dashboard there are two sliders to enable for your profile to be followed and requiring accounts to have a credit card connected in order to follow you. This weeds out freeloaders who have no intentions of spending money on you.

Plans/Promos

Enable/Disable Follow Button
You can disable the follow button to prevent people from being able to follow you. If you wish to hide your profile from non subscribers/followers you can configure this under Settings -> Privacy & Safety -> Timeline Permissions.

Follow Button Enabled

Require Payment Method to follow
You can require users to have a valid payment method added to be able to follow you. Following you will still be free and their payment method will not be charged after following you. Enabling this can have an impact on the amount of followers you are getting. Use this setting in combination with the Fansly permission system to further limit access to your messaging, timeline and content.

Require Payment Method to follow

Don’t overwork yourself by promising too many things to your subscribers!

Limit benefits that require you to give specific attention to someone to your most expensive tier. You should also limit the number of subscribers allowed on said tier if you’re offering custom content and sexting sessions or physical items like prints or stickers.

Maximum Subscribers
You can limit your Subscription Tier to a maximum amount of Subscribers that can be subscribed at once.

Enable Subscriber Limit [a slider is to the right and green]

Max Subscribers
10

You can pee on Fansly! But- you still can’t show blood.

While Fansly is more inclusive in some areas (you can pee and be pissed on but no consumption), it’s still unable to host blood content of any kind, scat, vomit, and more. You can read their full list of prohibited content below which I copy and pasted from their TOS:

Without our express prior written authorization, you will not: post, upload, or share content that depicts, advertises, promotes, encourages, facilitates, or solicits (real, simulated, or implied) (i) sexual activity involving minors; (ii) incest; (iii) bestiality; (iv) violence, kidnapping, rape, lack of consent, hypnosis, intoxication, sexual assault, torture, sadomasochistic abuse or hardcore bondage, weapons (unless obviously fake), asphyxiation, extreme fisting, or genital mutilation; (v) necrophilia; (vi) consumption of urine; (vii) blood, scatological, vomit, excrement-related content or prolapsing; (viii) age-play or suggestion of underage participants, (ix) illegal prostitution or human trafficking, whether explicitly or by use of any slang, acronyms, or abbreviations; (x) โ€œrevenge pornโ€, defined as any User Content containing any individual who has not consented to that User Content (a) being taken, captured, or otherwise memorialized, or (b) being posted, uploaded, or shared on Fansly; (xi) illegal or illicit drugs1; (xii) suicide or self-harm; (xiii) any other illegal behavior or behavior that may be considered obscene under applicable law.
  1. Smoking marijuana is fine as long as it’s legal in your specific place of residence. โ†ฉ๏ธŽ

Do not mention “worn” clothing items for sale on Fansly!

If you offer this, I suggest to advertise it somewhere else (a website you host or a platform that gets away with it like ManyVids) because Fansly does not allow it due to their credit card agreement not allowing it. Advertising “worn” or “used” clothing items for sale of any type, can get your account deleted! This includes selling spit, cum, etc. as it’s illegal to ship bodily fluids through the mail (at least in the United States, that I know of). It’s listed twice in their TOS so I definitely would not test the limits:

Without our express prior written authorization, you will not: sell or purchase used or soiled clothing items. sell or purchase used or soiled clothing items. post, upload, share, or collect the telephone numbers, street addresses, last names, email addresses, URLs, geographic location, or any other personal information about users or third parties without their consent, or, except as expressly authorized in these Terms, use the materials on Fansly for any commercial use.

Offer a variation of prices across your tiers!

Not many are willing to pay $10+ on a subscription they aren’t sure they will like. To increase your chances of getting even single time subscribers, include multiple tiers starting at the least amount of benefits being at the lowest $5 (so you can still set it on sale for $3 as that’s the lowest possible), and depending on how much your most expensive tier is- two or more tiers in-between slowly going up in price with equally valued benefits. Here are my tiers and their benefits on my own Fansly as an example:

Screenshot
Screenshot
Screenshot
Screenshot

You are completely welcome to use my tiers for yourself as well since they are so basically worded. Copy and paste it, I don’t care! However- I advise to instead write it yourself so it reads like you.

Ensure no one can message you for free!

Go to your Creator Dashboard and then Messages to be brought to your message permissions which are by default, blank- meaning anyone with a Fansly account can message you for free.

Below is a screenshot of my own DM Permissions. Each permission line is separated by “OR” in bold blue text. The blue bold “&” symbol between permissions on the same line mean that someone has to meet both in order to message you.

$4 per message for non-followers, to $3 per message for followers, $2 per message for Basic subscribers, $1 per message for Premium subscribers, and free for VIP subscribers, Glucose Guardian subscribers, and those I follow.
$4 per message for non-followers, to $3 per message for followers, $2 per message for Basic subscribers, $1 per message for Premium subscribers, and free for VIP subscribers, Glucose Guardian subscribers, and those I follow.

Set up automated messages to all new followers and subs!

Click on the Automated Messages tab to the right of DM Permissions. You can create as many as you want for a multitude of purposes. When creating a new automated message, make sure you Save the custom message, then click on Create otherwise, you will lose what you typed up or it will not create.

 The โ€œNew Automated Messageโ€ above shows the message content nor the message itself haven been saved yet. A yellow 1. and an arrow point to a blue โ€œSaveโ€ button for the โ€œEdit Message Contentโ€ text area. A yellow 2. and an arrow point to a blue โ€œCreateโ€ button at the bottom of the screenshot.
The โ€œNew Automated Messageโ€ above shows the message content nor the message itself haven been saved yet. A yellow 1. and an arrow point to a blue โ€œSaveโ€ button for the โ€œEdit Message Contentโ€ text area. A yellow 2. and an arrow point to a blue โ€œCreateโ€ button at the bottom of the screenshot.

The Sent Delay is the time in seconds the message will send after someone meets the Message Trigger and the Cooldown is how long it will take before another automated message will be sent to them.

Below are my Automated Messages for an example of what you can do. Click on each image to open them in full size, if needed.

Message Trigger: New Follower
Sent Delay: 5
Cooldown: 5

Message Content:
Thank you so much for following me! ๐Ÿฅบ

As a free follower, you can enjoy the previews to my posts and unlock my feed posts individually.

Join my Discord Server to get notifications of when I go live on all the platforms I stream on and whenever I post new content! ๐Ÿ‘Œ๐Ÿป discord.gg/bAaA36A5xJ

โš ๏ธ Make sure to log into your Fansly account at least once a month as being inactive for more than 30 days will result in your account no longer receiving mass messages from those you follow/are subscribed to.
๐Ÿšซ Read Fansly's TOS before interacting with me. fansly.com/tos
Message Trigger: New Subscriber
Sent Delay: 5
Cooldown: 5

Message Content:
[media removed via magic before screenshot was taken]
How does sexting work with me? ๐Ÿค” Send me your naughty thoughts and erotic media in response to what I post on my feed!

Remember that sexting takes two! I enjoy seeing and knowing how you're enjoying it so don't be too shy. ๐Ÿ˜ Anyways- enjoy this video of me getting off with my favorite vibrator and then playing with my juices afterwards. ๐Ÿคค Send me your own cum video while imaging you're fucking me in return. ๐Ÿ’‹

๐Ÿšซ Read Fansly's TOS before interacting with me. fansly.com/tos
Message Trigger: Subscriber Renew
Sent Delay: 5
Cooldown: 5

Message Content:
Thank you for continuing to support and enjoy me! ๐Ÿฅบ As a friendly reminder: please like all my posts and specific media that you enjoy- especially the ones that make you hard or cum! ๐Ÿฅต I also encourage naughty detailed comments on my content as well as long as it's your actual reaction/response to that specific content- OH, and I LOVE it when I get sent dick pics and cum clips while you enjoy my content. ๐Ÿ˜‰
Message Trigger: New Gift Link Subscriber
Sent Delay: 5
Cooldown: 5

Message Content:
Thank you so much for taking advantage of one of my gift link deals! I hope you enjoy what you see during your stay and choose to keep renew on! ๐Ÿฅฐ

๐Ÿšซ Read Fansly's TOS before interacting with me. fansly.com/tos

To lock your feed or to not lock your feed?

Under Settings > Privacy & Safety you can set timeline permissions to lock your feed from being guest accessible. You can also block countries, states or cities from being able to find your profile if you wish.

Timeline Permissions
Learn more about permissions on Fansly here.

For a user to be able to see my posts and timeline they must be:
[New permission]

Internal discovery when the timeline is hidden [toggled on]

I currently have no idea what the โ€œInternal discovery when the timeline is hiddenโ€ toggle specifically refers to. Iโ€™d assume itโ€™s for the FYP to replace the need to add #fyp in your captions, however- I have not confirmed this assumption!

I personally do not suggest to lock your feed for the sole reason that you are more likely to gain a new follower if they can see your feed beforehand. Even if all they see are heavily blurred or pixelated previews because it’s proof you have content past the numbers in your bio.

Locking your feed also means when other creator’s share your posts to promote you, their followers will not see the post they shared. Instead, they will see a gray rectangle with a notice on your permission settings for your feed like this:

A gray rectangle with the following text centered:

This post content is only available for users who are:
Following & Subscribed
OR
Following

If your feed is accessible by non-followers, you should have a pinned introduction post!

Include at least one picture of yourself that really sums up your vibe that you’re comfortable having free and your specific niche keywords as hashtags. Other creators can share this post on their own page as way to share for share and it helps you get found organically by new Fansly users.

Pin a poll to your feed asking how they found you!

Create a post asking “how did find you find me here?” and add a poll with each of the social medias you’re on as options. This will help you learn where you are getting new followers and/or subscribers from the most in order to focus on that platform more than the others. Here’s a screenshot of the pinned post with the poll on my own Fansly as an example:

Do not set previews for content that is already free!

Cloning the image as a preview and not adding censors makes it look like if they “unlock” it they will see something not already shown. As long as the media’s permission settings are left blank, it will show without a preview set.

Here’s an example of a post I have on my Fansly that contained free pictures but had the lock on it as if it contained uncensored content if unlocked. I edited the original media’s permission settings to be blank in order to remove it- easy peasy.

To ensure your free content doesn’t show up with a lock icon on top of it, use the screenshot below as a guide:

A screenshot of a media upload pop-up on Fansly with only one image of green square with white text on it reading "FREE CONTENT". There is no preview set for it and all permissions are left blank.

Separate your media in multiple posts if possible!

If you average less than 20 media per set, consider posting them in separate posts with each post having a max of four media. This ensures every single one of your images/videos are seen as many will not click on a post and scroll through each one. It also shows more activity and translates to “more content” in the eyes of a viewer compared to one post with 20 pictures since only the first four are visible to them at first glance.

Add a preview to all visible media in each post!

A gray rectangle isn’t enticing. Pixelate or 80% blur at least the first four media in each of your posts. Is 80% not enough? You can double them up by saving the preview, clicking out, then clicking back into it to add another layer of blur at any percentage!

Below is a before and after of one of my own Fansly posts I didn’t include a preview when I originally posted it. I edited it to have one just now to show you how a blurred image over a gray rectangle really changes a lot! You can do this yourself to all your existing posts by adding your media to the post again from your vault (it can be a pain to find if you haven’t organized it) and resetting the preview.

If what you’re creating a preview for is a video, select a short segment of it (preferably one that does not include nudity) to set as the preview uncensored. If you’re unable to find a segment without nudity and have the ability to, edit the segment to be blurred or pixelated to suit your boundaries.

Try to avoid using emojis to censor your previews! ๐Ÿšซ

Using emojis to censor is a huge turn off for buyers as they can be perceived as “tacky”. I suggest sticking to pixelating or blurring to avoid possibly missing out on subscribers.

Avoid using fancy fonts in your captions! Even if it’s just bold!

Unfortunately, fancy fonts are not read by screen readers or search engines like normal text because they count as “mathematical” symbols. This means that anyone that searches Fansly will not pull up your posts and anyone who uses screen readers will be unable to handle your posts because it sounds atrocious!

Promote posts with video previews, not photos, for the FYP.

Recently, Fansly tanked photo reach on the FYP so now photos will rarely appear on the FYP as they now push short portrait clips to the FYP instead, similar to reels or TikToks. Due to this, itโ€™s recommended, even by Fansly, to only promote posts with video previews to the FYP.

Here is Fansly’s most recent reel about the For You Page:

When posting, you can ensure if your post will be promoted or not by checking or unchecking the โ€œPromote Postโ€ box and it will tell you if it will or will not be added to the FYP at the top of the post editor.

Use #hashtags that describe the content in each post!

Turn keywords in your descriptions of your porn into hashtags and add any other keywords related to the content in that post at the end of the description. Ensure they are all relevant to the content in that specific post and limited to ten in total to avoid tanking your reach.

Here’s an example of a caption with hashtags from my own Fansly:

A horny #solstice #elf oils up her #piercednipples and teases herself by rubbing them and even putting a #vibrator on them before using a #glasstoy shaped like a candy cane to fuck her ass till she cums! ๐Ÿง๐Ÿปโ€โ™€๏ธ๐Ÿ’‹ #anal #hairypussy #hairypits #smalltits #allnatural #makeup

Be descriptive! Save the vague captions for previews/teasers.

The longer the video or the larger the photo set, the longer the description should be. Be careful not to get them off from the description alone, we don’t want that, but give them a well summarized version of what they can expect if they unlock or subscribe. Sometimes the preview you have set just isn’t enough and that’s just because some are like reading descriptions more than seeing snippets.

Here’s another example from my own Fansly:

I strip for you slowly, unbuttoning my nightgown button by button. Teasing you with my natural perky pierced tits a bit before standing to remove my briefs, revealing my long and luscious bush. While rubbing my clit I show off my cute feet and toes, smiling because I know you love to see them- hehe. I moan so loud as I finish using my vibrator and then show you a close up of my spread pretty and pink hairy pussy. ๐Ÿ’‹ #vibrator #striptease #nightgown #hairypussy #orgasm #moaning #pussyspreading #feet #toes #piercednipples #smalltits #allnatural

Did you ask a teasing question in your caption? Add a poll!

This allows you to show examples of comments you like to see on your content as well as a chance for your more shy followers/subscribers to interreact with you with a simple click instead of typing out a response. Here’s an example from my own Fansly:

A screenshot of a Fansly post by @trinityblair on Mar 18, 2024 that reads: "Would you eat it from the back? [dazed emoji]
[media was removed via magic before screenshot was taken]"

A poll displays below the text with a total of 25 votes. The first option that reads "*on my knees begging*" has 56%(14) votes and the second option that reads "Yes! [heart eyes emoji]" has 44%(11) votes.

Be careful to not over use polls though! I’d keep polls limited to one or two posts max per ten posts to ensure people will still be encouraged to comment on your posts instead of only interacting via polls.

Utilize tip goals for funding content ideas and more!

To encourage tipping on your individual posts, adding a tip goal to it with an end goal in mind, especially one that results in new content in which they contributed to by tipping! I recently saw this post from someone I follow that did exactly that and is a perfect example:

A screenshot of @alliereadszsmut's post on Fansly with the caption: "tip the amount of spanks you'd give my pretty ass [peach emoji]"

A :08 second video of allie's ass in a thong teasing you is a preview of the full :31 second video.

Attached is a tip goal of $100 called "spank counter"

Utilize your walls to easily allow people to filter your feed!

At the top of your feed, you have the ability to add custom sorting options Fansly calls “walls”. The default wall is “All” and to the right of it will be two buttons.

The one with arrows going in four opposite directions toggles the ability to drag and drop your walls to reorder them.

The plus symbol button opens your Manage Walls pop-up. Here you can delete walls, edit their names, and create new ones.

In order to add posts to a wall, you can do so when making the post itself by checking โ€œAdd To Wallsโ€ and then checking each wall you want that post to appear on in the pop-up before saving. You can also add existing posts to walls the same way by clicking on the three dots at the top right of the post.

If you DM content frequently, especially to users who tip you from a specific post, you will absolutely benefit from utilizing Lists.

Fansly’s Instagram has a reel on it which covers it all, surprisingly:

Use your vault to send content to fans via DMs as PPVs!

If you like to send out content to your fans in messages, you can upload those videos directly to your vault ready to be added to a mass message or individual message.

Find your vault in your Creator Dashboard by clicking on your profile picture at the top right. You can organize your vault in separate albums however that works best for you. The default albums you cannot delete or rename are All, Posts, and Messages.

In order to upload content directly to your vault, click into the album for the media you’re uploading and click on “Upload to Vault” centered at the top of the album.

Use tracking links on social media for marketing research!

You can find your tracking links easily by clicking on your profile picture in the top right and then on Tracking Links.

A screenshot of Fansly's Tracking Links page:

Tracking Links
Create and manage individual tracking links. Track user engagement and measure the success of your promotional efforts.

TIP: Use unique tracking links for different platforms or campaigns to analyze which sources bring you the most traffic and conversions.

[Create Tracking Link Button]

Fansly Search
[icons for activity, users, subs, and then a dollar amount]

Fansly FYP
[icons for activity, users, subs, and then a dollar amount]

Create a tracking link for each social media platform you are on that you have or post your Fansly link on. After you created them all, copy the specific tracking link for each one to each social media account’s bio or just use it from now on if you only post the link (like Reddit, for example).

You will be able to see how many times each specific tracking link was clicked on, and where since you separated them by platform! The tracking links also shows you how many of those who clicked followed you, spent money, or subscribed which is very helpful to know where to focus your marketing energy the most.

Like your own posts and media! โค๏ธ No one will know- promise.

You might have noticed that there are red hearts on the media in my examples above! I like all my own posts and media immediately after I post them. Why? No one else can see that I liked them but me- or if I show you I have with a screenshot, haha. It boosts your like count and makes it look like your media has at least one like from anyone who sees it first.

Can those I block still access the content theyโ€™ve purchased?

Yes. If you want to ensure anyone you block cannot have access to your content, then never send PPVs or set posts for individual sale because any content that someone purchases access to specifically is accessible to them even if you block them and/or you delete the content. See the below screenshot of media I deleted that reads, โ€œThis Media Offer or a Copy of it was deleted by you. People who purchased it, will still have access.โ€

This Media Offer or a Copy of it was deleted by you. People who purchased it, will still have access.

If your content is accessible through a subscription without an additional paywall, they will not have access to it when blocked or when you delete the content.

Are stories worth paying attention to on Fansly?

I personally do not use Fansly stories because I found that no one checked my story, even if I sent out mass messages to remind them to do so as I posted to it daily like Snapchat. If your fans view your stories, then utilize it! However, due to its poor UI, I donโ€™t see stories being very useful until itโ€™s improved.

Are Fansly’s contests worth participating in?

Depends, are you in the top 1% of earners already on Fansly? Then yes. If you aren’t, please don’t get your hopes up to even land the 500th slot in one of Fansly’s contests. Since the influx of new creators on Fansly during the talk of TikToks’ ban in the USA and during it’s very very short actual ban, smaller creators have been pushed even higher up in the percentages of earners. I went from being steadily under the top 10% to suddenly jumping to 14% even though my income has remained the same.

How much does the top 1% even earn on Fansly? Over $10,000 a month, some making up to $30k to $50k.

Not on Fansly yet or need help setting up? Check out the following video tutorials on YouTube!

Written By

Founder and Contributor

Posted On:

Last Modified On:

  1. thank you so much!!! i was one of the first models on fansly but to this day i cannot figure it out. this was an awesome step-by-step guide which made it a lot simpler than i ever thought possible

    1. I’m so glad it was helpful! ๐Ÿฅน

  2. Sharing this on my 18+ Creator (Resource) Hub on discord! This needs to be spread around everywhere! I get so many questions about fansly but have been somewhat overwhelmed myself. This is an amazing reference! Thanks so much for creating this for us!!!

    1. Thank you so much for sharing it! ๐Ÿฅน *blushing hard*

Leave a Reply

Your email address will not be published. Required fields are marked *